Google – Prodding the Status Quo Again!

Just this morning the good folks at Google have announced that they have a plan to build out an ancillary fiber network, one that will put the speed of any current ones to shame.

Once again the company decides to stir things up, and in so doing will prod innovation from other companies, through the technique of professional embarrassment. This prodding is usually very much resented by those at the end of the prod, but the good news is that it is very effective.

We may all soon be the beneficiaries of this Google plan.

[Betanews]

Google announced today that it is planning to build and test broadband networks in several trial deployments across the US which promise to be “100 times faster than what most Americans have access to today with 1 Gbps fiber-to-the-home connections.”

A careful read of that line suggests that Google is promising 1 Gbps fiber, which is 100x faster than the average broadband user’s transfer rate, as opposed to a 100 Gbps pipeline. The company says the service will reach 50,000 people initially, with a potential reach of up to 500,000, the company announced.

Right now, Google is putting out a request for information for communities looking to test Google’s new fiber service. On March 26, the Mountain View search company will be announcing the markets where it will begin deployment.

People commenting on this on Betanews are already poo-pooing  the move because of the proposed project size – that it is too small to spark any change. While I can see some companies saying that the project is not feasible, I believe that would simply push the next step of the plan. The one where Google then announces the aggressive major build-out.

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