PCWorld Australia, A Better Way to Run a Site

Sometimes when you see something new, you know you might need to give it a while, an re-evaluate your feelings after a certain time spent. Other times, you know immediately that you like something, and no amount of reconsiderations will change your first opinion.

PC World Australia is one of those sites. When I first stumbled upon it (no, not with that service, really accidentally!) I knew I liked it. The site is not nearly as ugly as its cousin in the United States. It is very easily navigated, with fewer ads, and not nearly as busy as some of the sites for magazines I’ve seen lately. I’m not sure if that is because the Australians are not as greedy, or if the Australian reader will not tolerate it. As I think about it, ITWire, another Australian site I visit is also not nearly as congested (yes, that is the word; most carefully chosen) with ads. It definitely makes a difference. It is not that I am incapable of seeing the smaller print of some American sites, nor is the concentration on only certain parts of the page a problem, but the Australian sites mentioned seem to take into account the way the reader (this one anyway) feels about the experience on the site. It is very much different, and certainly appreciated.

There is no mistaking the site for an American one, as the products seen, and reviewed, are frequently unknown to the American scene. Names like Telstra, Kogan, Synology are there, to be deciphered, but so are world wide brands such as Sony, Motorola, Nokia, and, of course, Microsoft.

I looked at a few articles, such as one concerning the purchase of a hard drive. Though this is no different than what might be found on PC World here, or PC Magazine, or many other places, the way the article is done is different. The education of the reader comes first, and there is a total lack of condescension on the part of the writers, as they educate, then inform. Either these writers are younger, and less jaded, or they are of a completely different mindset. No matter, it is very pleasing to see. The explanation, by the way, is so complete, that not many should have to seek further information. Apparently the Australian reader is not suffering from the short attention span of the average American reader.

Try it; it’s nice to get a different slant on things, now and then. Who knows, it might become a regular stop.

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Quote of the day:
Those who can laugh without cause have either found the true meaning of happiness or have gone stark raving mad.

- Norm Papernick

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