Religion Finds iTunes

It is the odd intersection of religion and technology. And it has to give Steve Jobs reason to smile:

“The Vatican is endorsing new technology that brings the book of daily prayers used by priests straight onto iPhones.

The Vatican’s Pontifical Council for Social Communications is embracing the iBreviary, an iTunes application created by a technologically savvy Italian priest, Rev. Paolo Padrini, and an Italian web designer.”

link: Vatican embraces iTunes prayer book

Imagine if Apple developed this relationship with the world’s religions. The marketing opportunities would be enormous. Undoubtedly, Steve Jobs must have plans. iSermons? Have Apple’s prayers being answered?

Catherine Forsythe