Grocery Store Value Cards: Modern Day Ripoff Scheme?

Sorry, maybe it’s different in most other places, but here in the Morristown Tennessee area, we tend to have the grocery stores with their “value cards.” Sadly, the “value” they save you ends up costing just as much as the normal price at Wal-Mart.

I was at Ingles on the west end of Morristown the other day to get some drinks to stock in some vending machines. Well, I saw the price advertised and it was near Wal-Mart’s price. I ended up going to get two Diet Cokes and a 24 case of Pepsi for what was needed. Sadly, I got to the self checkout and scanned the Diet Coke. It rang up at $7.77. Almost a full dollar more than the advertised price. The little rude check out worker that was standing there said, “Well, you HAVE to have a value card.” I simply said, “No, I can go to Wal-Mart and get it for the “value price” without the hassle of a card.

Why do grocery stores think that everyone wants to fill their wallets with these insipid cards that  give us such a value that we can now get the item at normal Wal-Mart price? If it takes you over five minutes longer to get to Wal-Mart than the grocery store, then it might be some sort of savings.