According to Compete.com, Ebay traffic is down 11% from the level it was a year ago. It’s a result of the huge auction site leaving their smaller sellers in the dust in favor for the bigger businesses. Ebay has clearly lost the vision that got them to be one of the biggest sites on the Internet. Every month it seems we read something new about Ebay pissing off its smaller users because of some change they’ve made. I’ve said it before and I’ll say it again, Ebay is ripe for the picking when it comes to competition. I know it’s been tried before, but I believe if somebody combines the power of social networking with auctions where the focus is back on the little guy, it’s a win/win situation.
It would have to be a company with tons of money to burn though. The advertising must be immense to get the word out. Perhaps make the commercials look kind of like the Ebay commercials they use to run. If I had the money or the ability to deal with venture capitalists, I’d do it myself.