1UP Network, the recognized authority in video game content and industry expertise, reaching over 24 million gamers per month, announced today that GFW (Games for Windows: The Official Magazine), will be transitioning from a print publication to an online-exclusive destination in a move to best serve the PC gaming community and the increased interest of PC gaming-focused online advertising.
“PC gamers and marketers have made the online space their home,” states Jason Young, CEO, Ziff Davis Media. “There are 10 million ‘World of Warcraft’ subscribers, 15 million Steam users, and when online and digital distribution is taken into account, DFC Intelligence reported that people spent more money on PC games than on any other platform last year. It’s a natural move for us to refocus our resources and talent to the online space, in order to reach the PC gaming community where it truly lives.”
“I am very excited to refocus our vision for GFW to online and reinvigorate it with new life,” states Simon Cox, vice president of content, 1UP Network. “GFW has always been a stellar publication, and it will now be able to grow in more ways than ever before in content and audience. I think GFW fans and 1UP Network users will truly love our enhanced online PC coverage and the features it will now be able to offer them.”
1UP Network, in its continued commitment to unparalleled online content, will maintain and expand its relationship with Games for Windows to provide PC gamers with even more comprehensive, compelling content.
“Ziff Davis is a great publishing partner, and we understand and support their decision to focus their editorial talent and resources online,” said Kevin Unangst, senior global director of Games for Windows, Microsoft. “Our partnership included both print and online from the start, and we are excited to continue expanding our online relationship with Ziff Davis. We look forward to strong support for PC gaming from the talented 1UP Network team.”
GFW’s extended online coverage and trademark wit will be housed on 1UP Network’s hub. New content and highly anticipated exclusives will begin rolling out within the coming weeks. The final print issue of GFW (April/May 2008) is on newsstands now.