The iPhone price has been slashed… by two-hundred dollars ($200.00). You can imagine that people who were the early purchasers and early supporters of the Apple iPhone are not very happy:
“…The price cut, from $599 to $399 for the 8-gigabyte iPhone, immediately set off a debate on online tech forums between early adopters who said paying a premium price came with the territory and those who said they felt burned. The price reduction was too much too soon, some complained.”
A price reduction from Apple was expected. However, what is uncharacteristic of this move is that rarely does Steve Jobs openly antagonize Apple fans in such a manner. The early purchasers of the iPhone feel the sting of this. Let’s see if Mr. Jobs can turn this into a marketing win by somehow rewarding or compensating those trusting souls who bought early.
Come on, Steve – show us the marketing magic.
Director of Operations
[tags]iphone, apple, steve jobs, price reduction, customers[/tags]