Mr. Jobs, It Doesn’t Seem Fair…

The iPhone price has been slashed… by two-hundred dollars ($200.00). You can imagine that people who were the early purchasers and early supporters of the Apple iPhone are not very happy:

“…The price cut, from $599 to $399 for the 8-gigabyte iPhone, immediately set off a debate on online tech forums between early adopters who said paying a premium price came with the territory and those who said they felt burned. The price reduction was too much too soon, some complained.”

Link: Apple cuts iPhone price, updates iPods

A price reduction from Apple was expected. However, what is uncharacteristic of this move is that rarely does Steve Jobs openly antagonize Apple fans in such a manner. The early purchasers of the iPhone feel the sting of this. Let’s see if Mr. Jobs can turn this into a marketing win by somehow rewarding or compensating those trusting souls who bought early.

Come on, Steve – show us the marketing magic.

Catherine Forsythe
Director of Operations

[tags]iphone, apple, steve jobs, price reduction, customers[/tags]