SRS Labs’ WOW HD Audio Technology Featured In Latest iRiver Digital Media Players

SRS Labs, Inc., a leading provider of surround sound, audio and voice technologies today announced that iRiver, a brand of Reigncom and a trendsetter and innovator in digital entertainment, has expanded its use of SRS WOW HD audio technology to include two new portable media device products, the Clix 2nd generation and S7.

Through the integration of SRS WOW HD, both models of MP3 players improve the playback quality of digitally compressed audio and provide powerful audio performance from standard ear-buds so consumers have a more natural audio experience. More specifically, WOW HD creates a wide and full sound stage with deep rich bass and adds a definition control for realistic clarity and significantly enhanced sound quality.

Both highly-anticipated models from iRiver are currently shipping in Korea.

The beautifully designed Clix 2nd generation features a new ultra-intuitive interface and is about half as thin as its predecessor, the Clix. The Clix 2nd generation is the first product to incorporate the new 2.2 inch AMOLED (Active Matrix Organic Light Emitting Diodes) which provides an even brighter display with more vivid colors and unlimited viewing angles for first-rate video playback. The S7, on the other hand, is display-less. Instead, the faceplate displays images of animals and humans which represent volume control and fast-forward and reverse. Also unique to the S7 is the lanyard which the ultra-small player dangles from when placed around the neck.

“With a leadership position in the global Flash player market, iRiver’s adoption of SRS WOW HD in two new high profile players supports SRS’ continual adoption and global growth in capturing a greater portion of the 160 million unit-a-year global MP3 player market,” said Steven Kim, SRS Labs’ regional manager, Korea. “We are proud that iRiver has chosen to yet again, implement SRS WOW HD into these exciting new products.”

SRS WOW HD is a complete and scaleable suite of 3D audio, bass enhancement and mono and stereo speaker technologies that can be customized by portable audio manufacturers to improve the quality of any audio played on any digital audio player. To date, over 500 million hardware and software products that include the SRS WOW family of audio technologies have shipped or been downloaded. The technology continues to be the first choice for manufacturers due to its flexibility, ease of integration, and better overall audio performance.

About SRS Labs, Inc. SRS Labs develops advanced audio and communications technology that optimizes and improves the listening experience through techniques based on the latest research into the human auditory system. With over one billion products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.

Except for historical information contained in this release, statements in this release, including those by Mr. Kim, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company’s Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise

[tags]SRS, WOW, iRiver, mp3 player[/tags]

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