Search Engine Marketing Professionals of Portland (SEMpdx) officially announced SearchFest 07, the Northwest’s largest conference dedicated to search engine marketing (SEM). The full-day conference will feature multiple learning tracks, workshops and expert panels to help businesses leverage SEM to increase awareness and revenue. The conference will take place March 7, 2007 at the World Forestry Center in Portland, Oregon. For more information about the event, or to register, visit www.sempdx.org.
The event brings together industry experts from around the country, including executives from Google, MSN and Yahoo! In addition, SEMPO’s Vice President Jeffrey Pruitt will be the keynote speaker, discussing “SEM 2.0: Where Web 2.0 and Search Intersect.” Local companies like The Portland Trailblazers and WebTrends will also participate as panelists.
“Whether you are an SEM professional, work in an advertising agency or part of an in-house marketing department, SearchFest 2007 will connect you with the leading thinkers and practitioners in SEM today,” stated Kent Lewis, SEMpdx President.
SearchFest 2007 is open to all SEM professionals and anyone in the general business community interested in maximizing their success with SEM. The full-day conference will provide programs for both beginners and advanced marketers. Attendees will range from corporate executives and Web marketers to Web-based and traditional business owners and agency professionals. Two separate tracks – Fundamentals and Advanced – will cover a comprehensive range of topics to help businesses be more successful. In addition, Workshop sessions will provide specialized content.
Conference tracks will cover a wide variety of topics, ranging from search engine optimization (SEO) and pay-per-click (PPC) fundamentals to more advanced tracks covering the latest SEM techniques, including leveraging Web 2.0 to increase online visibility and sales, Web analytics and future trends. A sampling of industry expert speakers includes: Stoney deGeyter, Rand Fishkin, Heather Lloyd-Martin, Matt McGee and Dan Sundgren. Register Now.
In addition to the three concurrent day-long tracks, SearchFest will include an exposition of local and national vendors, including eFrontier, Portland State University, Site9 and SnapNames. This unique combination of content and vendors allows exhibitors to connect with prospects in an intimate and focused environment.
SEMpdx is a 501 c6 non-profit trade organization, and is supported solely by members and sponsors. Key event sponsors include Overland Agency and OregonLive. Overland Agency will host the luncheon session and OregonLive will host the evening reception, which is also open to members of Software Association of Oregon (SAO). SEMpdx is also partnering with sister organizations like Web Analytics Association, NWIAG and Internet Strategy Forum to extend the reach and value of the event.
[tags]SearchFest, SEMpdx, Portland, Oregon, search engine marketing, SEM, search engine optimization, SEO, pay-per-click, PPC, google, yahoo, msn, expo, conference[/tags]