Nokia’s luxury unit strives to meet high demand

Speaking for myself, I believe that Nokia needs to keep a better eye on their phones, like the E70 for instance – it’s a complete piece and a total rip off. As for “keeping up with demand”, I think that their poor products will perhaps help with this problem.

HELSINKI (Reuters) – The luxury unit of the world’s top mobile handset maker
Nokia, Vertu, has seen strong demand this year and is struggling to increase production to keep up, a senior official said on Thursday.

Vertu targets wealthy customers by producing very costly mobile phones made from platinum, gold and diamonds.

“At the moment we cannot meet demand. Sales are more than doubling this year. We hope that pace will continue also next year,” Chris Harris, Vertu’s marketing director, told Reuters on the sidelines of a news conference.

Harris also said Vertu’s new mobile phone model would hit the shops next month and was expected to boost sales.

Vertu does not reveal separate financial details, and its numbers are included in those of Nokia’s Mobile Phones unit…. Source: Reuters

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