RSS Won’t Kill Email Marketing

Derek Harding at ClickZ explores RSS, its good and bad points, and its impact on email marketing. Just like some people prefer to get pizza by delivery, by pick up, or by eating in the restaurant, RSS and email newsletters provide users with the choice of getting content delivered by email or by newsreader. Pizza delivery didn’t kill the pizza restaurant.

I remember when I first discovered feeds through Dave Winer’s Radio Userland. I was perplexed by the whole deal, but it was cool having content come to you. It’s much easier now as more sites have links to their feeds and we have a variety of choices in how we read the feeds.

I’ve used FeedDemon, Newsgator, Bloglines, and tested out a few others. They’re great apps, but I use them occasionally. Yet, I almost always read the email newsletters that come to me. But when I’m searching for high quality articles for the newsletters I manage, I rely on a newsreader more often as the list of newsletters grows.

Jason Dowdell of MarketingShift writes that RSS marketing is taking baby steps. He says one of the problem areas is registering feeds with sites, but we already have to register our Web sites with search engines and directories. No different.

Buttons to Add Feeds to Readers

Sites also list a bunch of buttons linking to different feed readers including their own creations. It’s a shame to waste space in listing these buttons (see above image), but the art of feeding a basic link into a reader befuddles even the intermediate computer user and these buttons automatically load the feed into your reader of choice. At some point, readers and users will advance so that we can return to one-button-only links to add a new feed into a reader.

Hey, the fax still exists.

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About the Author
Meryl K. Evans is the content maven behind meryl.net, helping companies build relationships with clients and prospects through content.

[tags]computers,rss,marketing,feeds,meryl k. evans[/tags]