I think that Yahoo is holding back. Think about it, Scandinavia is out of the way enough that it would allow for a perfect testing ground for new technology, would it not?
Or perhaps instead, they are looking at a bigger restructuring with their costs continuing to mount and revenue to exactly shooting skyward?
In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about the new system, they say it’s still expected to be unveiled in the second half of this year. Here is the statement they sent:
As we’ve said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.
For background on the rollout rumor, see our earlier post here. For background on the system, see our forum thread from last August here. Source: Search Engine Watch