Microcontent Design, Part 1

With everyone being so Gun Ho about new ways the Semantic Web can be beneficial to all of us, it’s nice to find an article that really nails it on the head.

This is the first post in a series in which I will explore microcontent design.

“…content will be more important than its container in this next phase.

That’s a big shift for old media to come to grips with. Killer apps, such as search, RSS and video-capture software such as Tivo — to name just a few — have begun to unlock content from any vessel we try to put it in.

Who needs to bookmark and surf a bunch of Web sites anymore, when you can search or monitor several RSS “feeds” much more efficiently?”

When Associated Press CEO Tom Curley spoke those words in a November 2004 keynote speech to the Online News Association Conference, he also struck at the heart of a paradigm shift in web design – from designing for the page to designing for microcontent. Put another way: when a Web ‘site’, or ‘container’ to use Curley’s lexicon, is no longer necessarily how users will experience your content – what does that mean for web designers? It essentially means taking a microcontent view of design. Source: Read/WriteWeb

[tags]web design,rss feeds,microcontent,online news association conference[/tags]

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