And so it begins. TV, meet Web search. The new media is happening right before our eyes.
The last two months have been practically dominated by news relating to video entertainment. 2006 is quite possible going to be the Year of the TV Deal, as broadcasters and networks scramble to find ways to monetize content. So far we’ve seen Disney experiment with iTunes, NBC turn to 99 cent on demand programming in very limited markets, AOL and Warner Bros. prep the launch of Internet TV for the oldies, and more. Now we learn that CBS is in talks with the likes of Google and Yahoo.
CBS chairman Leslie Moonves said that the network is shopping their content around to the likes of Google, Yahoo, DirecTV, and others, as they contemplate ways to ride the wave. [Read the rest]