Explorer Destroyer: a campaign to switch people from IE to Firefox

Gee, it’s not like this Firefox campaign is a total negative against Microsoft efforts, right? Oh wait, it is. Oh well. May the best browser win…

This weekend, some of us who work on Downhill Battle worked out a new campaign to try to get more aggressive about switching people from Internet Explorer to Firefox.

It’s something we’d been thinking about doing for a while, but hadn’t found the time to put together. So when Google announced that they would offer $1 for every referral to Firefox with Google toolbar, we figured the time was right to get sites to be more serious about getting their users to switch. [Read the rest]

[tags]firefox,open source,internet explorer,google toolbar[/tags]

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