Must-Surf TV

Eric Hellweg of TechnologyReview.com writes:

Starting Monday, November 7, the executives behind the NBC Nightly News want you to feel free to change the channel. Not to a competing newscast, mind you, but to their own newscast online at MSNBC.com.

This offering will make NBC the first network to provide an entire newscast online. It will available 10 p.m. EST on the day of the broadcast.

To long-time Web viewers, this news might sound, well, not particularly newsworthy. But in the tradition-bound world of major television network executives, it’s a bold step.

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[tags]television network,msnbc.com,nbc nightly news,newscast online[/tags]