Mark Evans of RealTechNews writes:
Should Google buy TiVo? Motley Fool’s Rick Aristotle Munarriz thinks it’s a good idea because Google could present targeted ads to TiVo users because it would know what you’re watching and where you live – hmm, that’s a troubling idea in some ways, eh?
Buying TiVo would give Google a foothold in the TV market and it would only cost $500-million or so. ZDNet’s Russell Shaw buys into Munarriz’s idea, adding Google/TiVo could create “one-to-one specials channels based on individual users location and viewing habits.” Shaw says a local Google salesforce would the sell AdWords or AdSense placements to advertisers looking to pursue specific customer groups.
[More on Gooogle/TiVo]