Hard Drives: No Flash in the Pan

Arik Hesseldahl of BusinessWeek Online writes:

The purveyors of Flash chips call this their era. But Seagate CEO Bill Watkins doesn’t see disk drives being squeezed out

Chang Gyu Hwang is chief executive of the world’s largest supplier of flash memory chips, South Korea’s Samsung. Over the last few weeks, he has been quoted as hailing the start of the “Flash Rush Era.” Flash memory chips – specifically, a type of flash known as NAND, which is used to store data in devices such as music players and digital cameras – will in time challenge and may even replace small hard drives.

To Bill Watkins, chief executive of Seagate Technology (STX), the world’s largest manufacturer of hard drives, that sounds like a challenge. Samsung also manufactures hard disk drives, but in much smaller quantities. “It’s kind of funny,” says Watkins. “I see so much opportunity that I would be more than willing to take his hard drive unit off his hands.”

[Continue reading Hard Drives: No Flash in the Pan]