Mobile Spam Good for Operators?

OK, I suppose this logic works if that particular carrier is charging for each message received. But since mine does not, I have not really had to much to gripe about.

Spamming might be a deplorable and annoying practice, but mobile operators are willing to risk the ire of consumers because it acts as a big boost for their bottom line. “The more text messages received and sent by a subscriber, the more money the operator makes,” Bob Egan, CEO of consulting firm Mobile Competency tells Network World. He says that if the stop the spam, they loose revenue. So instead, they are stopping enough spam so that end users don’t feel overwhelmed. His argument is like virus prevention companies sponsoring virus makers. [Read the rest]

Article Written by