Survey Reports Corporate Underutilization of Competitive Intelligence

Survey Reports Corporate Underutilization of Competitive Intelligence – Press Release:
U.S. Corporations Misuse or Underuse Competitive Intelligence, Outward Insights Survey Shows: “A majority of U.S. based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don’t use intelligence enough or use it the wrong way. This excludes nearly 30% of companies that don’t even have, or don’t feel the need for, a CI system, despite today’s ultra-competitive environment.” [beSpacific February 22, 2005]

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