Six Apart challenges Google

Six Apart said it had acquired Danga Interactive Inc., bringing together two pioneers of online journals known as blogs and creating a stronger rival to Google Inc.’s Blogger.com service.

Terms of the stock and cash transaction were not disclosed, said closely held San Francisco-based Six Apart, which developed the popular Movable Type online publishing software and the TypePad blogging service.

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It’s impossible for me to be completely neutral in this, since Lockergnome uses the Moveable Type software. For what it’s worth, I don’t particularly like the editor that it uses, but that’s a matter of taste, I guess. Will the combined companies be likely to challenge Google in the blogosphere? Not directly. Google’s setup is too good and too polished to be knocked off the top of the heap at this time. Then you throw in the fact that Google also added Picasa software (for free) and the ability to post pictures to your blogs and you have a combo that will be very hard to beat. Google, as we all know, seldom does what you expect, but whatever they do, they don’t do half-way and they don’t present a sitting-duck target. We can well expect Google to keep moving ahead of the pack. When you’re up against the only company to have one-upped Microsoft, you’d better have not just a good weapon, you’d better have a supernatural weapon.