Do your devices have the touch of the bunny?

For those of you coming to CES in Las Vegas, don’t forget to swing by the Energizer display! Anxious to show off their latest wares, Energizer wants to have a chance to show you why they have the best in batteries for your mobile devices. Check it out! (No link provided)

ST. LOUIS, MO—January 2005—There is a tide change in the performance category, with consumers walking away from the alkaline options and turning instead to lithium and rechargeable AA and AAA batteries. During the last year, Energizer’s share of the ever important performance battery segment grew *. Powering the surge for Energizer is its Energizer® e2® Lithium AA and newly introduced AAA batteries as well as its new offerings in the Energizer® Rechargeable line. The third brand in the Energizer performance portfolio is Energizer® e2® Titanium Technology® batteries which provides a battery with longer lasting power for high-tech devices, allowing consumers to groove, flash and play longer than with an ordinary alkaline.

“Energizer has always been driven by innovation and technology to grow this category. We strive to meet the consumer demand for more powerful sources of energy for all of their high-tech devices,” says Jeff Ziminski, Vice President of U.S. Marketing.

Energizer® e2® Lithium AA and AAA Batteries—World’s Longest Lasting

Energizer is in the unique position of offering the only AA and AAA lithium batteries currently on the market. Energizer e2 Lithium batteries are the world’s longest lasting AA and AAA batteries in high-tech devices. This fact is not lost on the growing number of consumers who rely on digital devices for work and play. The AA and AAA Energizer e2 Lithium batteries last up to 7X longer in digital cameras (vs. ordinary alkaline. Results vary by camera.) That means a digital camera powered by Energizer e² Lithium AA batteries can take up to 600 digital pictures versus ordinary alkaline at up to 80 pictures. In an MP3 player the Energizer e2 Lithium AAA batteries last up to 4.5 hours longer versus alkaline. High-tech device users have helped grow the category with lithium batteries now making up 7%* of the performance segment of the market. Energizer e² Lithium sales are up almost 40%**, with more growth expected as the newly introduced Energizer e2 Lithium AAA batteries move into the marketplace designed to power smaller, more advanced devices.

Growth of round cell lithium batteries, especially in the larger pack sizes, underscores the fact that consumers are not only using Energizer e2 Lithium batteries in digital cameras, but have discovered their value in a wide range of digital devices. The Energizer e2 Lithium 8-pack grew 207% in dollar sales versus a year ago for the latest 52 weeks*, making it the fastest growing unit in the lineup. The sale of 4-packs grew almost 27% in dollar sales versus year ago*.

It’s not just the exceptional power that makes these batteries unique. Energizer e2 Lithium batteries are lightweight and operate well in extreme temperatures. In conditions where alkaline batteries would fail, Energizer e2 Lithium continues to operate in temperatures ranging from -40 degrees F to 140 degrees F. The batteries are also extremely shelf stable with a 15-year shelf life. The Energizer e2 Lithium AAA and AA batteries come in recloseable packaging for convenient storage and travel and are engineered with a leak resistant construction.

Energizer® Rechargeable Batteries—A Hard Working Solution

Energizer is also the leader in rechargeable batteries and chargers with a 44% share* of the category. Energizer has gained this leadership position through its product innovation. Energizer NiMH Rechargeable batteries are ideal for battery users who are searching for a hard working solution in their power-hungry devices. They offer a long-lasting, reusable source of power from a trusted brand name.

Energizer led the way in advances in mAh capacity and continues to lead with the introduction of its 2500 mAh AA batteries. They are the hardest working solution for high-tech devices and well-suited for digital and flash cameras, compact disc and MP3 players, and children’s toys. They are packed with a revolutionary new charger, designed with convenience in mind. The Energizer® Compact Charger is ideal for digital camera cases, small travel bags and purses. A unique sliding drawer opens for charging and closes for compact storage. The charger comes packed with four 2500 mAh AA batteries. It has a manufacturer’s suggested retail price of $19.99.

The new Energizer® 15-Minute Charger brings added convenience to the category as well. The charger does not require proprietary NiMH batteries to achieve the rapid charge. Energizer is the first to offer a 15-minute charge time on such high capacity batteries (up to 2200 mAh). The charger comes packed with four rapid charge 2200 mAh AA Energizer NiMH Rechargeable batteries. The system carries a manufacturers suggested retail price of $29.99.

Energizer® e2® Titanium Technology® Batteries

To round out its performance portfolio Energizer offers Energizer® e2® Titanium Technology® batteries with advanced cell construction. They provide the perfect entry

point for people just getting into more high-tech devices. Energizer e2 Titanium Technology batteries are a high-tech battery at a low-tech price and are targeted at the Gen Y consumers (between ages 13 and 24) who are looking for more from a battery but may be on limited budgets. Energizer e2 Titanium Technology AA batteries allow consumers 39 more minutes to groove with a CD player, 99 more flashes of their camera and 39 more minutes playing one of their favorite games (vs. ordinary alkaline, in average of industry standard tests.

The full portfolio of Energizer high performance batteries can be found in stores on EnergiZone™ displays which helps consumers select the right battery for the right use.

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power.

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