With the success Google’s shopping engine has shown in the US, it seems logical for them to make the same thing happen in the UK. The BBC reports that Froogle will be making an apperance in the UK in order to drive some of their wise shoppers over to their neck of the woods.
Froogle helps shoppers in cyberspace find the goods they want by displaying photos of products requested by the user and offering them links to stores. The UK expansion follows Google’s $1.67bn (£9.3m) flotation in August. Online shopping has taken off in the UK, with shoppers expected to spend £17bn online this year.
Figures from research group NOP suggest that some 10% of all purchases in the UK are now made online.
Google says it already has ‘hundreds’ of merchants signed up to provide goods through the service, now live at www.froogle.co.uk.