RSS: Disruptive Technology Hiding in Plain Sight

Disruptive technologies have a way of sneaking up on established markets, even when they see it coming.

When philosopher George Santayana said, “Those who do not learn from history are doomed to repeat it,” he could have been talking about the adoption of a disruptive technology like RSS.  History has shown that disruptive innovations have toppled established solution providers—not because the providers were unaware of the innovation, but because they believed it incapable of satisfying the demands of their established market.

History is repeating itself with RSS.

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