Public Relations

Entrepreneurs, corporate communications professionals, and even marketing consultants, rely on expert Joan Stewart’s PR Special Reports to get new customers through the power of publicity. Now Stewart’s top 21 PR Special Reports have been gathered into one handy volume for you: Media Relations Power: 199 Ways to Get Free Publicity. We’ve given you a […]

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an press conference, feeding the media can be fraught with problems. Here are some tips to help you put your best foot forward and make everyone feel comfortable. [ Expert Advice for $9 / Download ]

Any time you can provide a memorable experience for reporters by involving them in your story, you increase the chances of a better story. Learn how to involve reporters in your story. [ Expert Advice for $9 / Download ]

Whether you’re an author, speaker, consultant or a small-business person who needs another revenue stream, this report outlines some good reasons you should team up with someone else. [ Expert Advice for $9 / Download ]

Rather than a feature story on your new book, try instead for publicity about the topic. If you can offer advice, on a particular topic, the media will be more inclined to cover you and your book. Learn tips on getting coverage with this report. [ Expert Advice for $9 / Download ]

You can apply many of the tips you read here not only to press releases but to headlines you are writing for informational products such as special reports and audio tapes, speeches and headlines posted at the top of pages at your web site. [ Expert Advice for $9 / Download ]

Here’s a handy guide on how to incorporate ezines into your own PR campaign, or those of your clients. [ Expert Advice for $9 / Download ]

How is your business affected by good or bad weather? Does your company provide a weather-relat ed product or service? Learn how to tie these and other publicity opportunities to weather related news stories. [ Expert Advice for $9 / Download ]

Lining up a media sponsor can be one of the most powerful ways to attract attendees, donations or volunteers for your fund-raiser or special event. Discover tips on securing media sponsors for your event. [ Expert Advice for $9 / Download ]

Reporters may labor for hours tracking down someone in their area who can shed new light on a national issue, or who can offer an interesting local visual to accompany a national story. This report will give you advice on becoming that local expert. [ Expert Advice for $9 / Download ]

This special report is written not for freelance writers who want to get paid for their work, but for the millions of business people and non-profit executives who simply want to appear regularly, or even occasionally, in a newspaper or magazine by writing a column for free and getting all that valuable publicity. [ […]

Newspaper editorial boards can be one of your most valuable allies. People seldom use editorial boards, either because they don’t know about them or they’re intimidated. Learn how to access this valuable resource. [ Expert Advice for $9 / Download ]

When you think TV, don’t just think Oprah, Rosie and the nightly news. Think about the many local news shows that need compelling guests. This report will teach you how to pitch your story to the local TV. [ Expert Advice for $9 / Download ]

Many people offer testimonials at their Web site and in marketing materials. But they never mention the name and company of the person giving it. If you’re going to do it, do it right. Here are tips for getting, giving and using testimonials. [ Expert Advice for $9 / Download ]

You can generate some fabulous publicity for yourself by supplying fillers. They’re those short quizzes, how-to articles, and resource boxes found in magazines. Learn why fillers are so valuable to your publicity effort. [ Expert Advice for $9 / Download ]

Almost three-quarters of the Frequent Flyers read an in-flight magazine during every flight. And the average pass-along rate for in-flight magazines is 5.5. This often overlooked media can be a goldmine to your publicity campaign if you can match your needs with what their editors want. [ Expert Advice for $9 / Download ]

Here’s how to get on the talk show circuit, give a great interview and have producers inviting you back again and again. [ Expert Advice for $9 / Download ]

Reporters know that a press conference is nothing more than spin. A company will do everything necessary to put its best foot forward, even if it means refusing to answer certain questions. Find out how to make your press conference work with this report. [ Expert Advice for $9 / Download ]

Gone are the days when you’d call a reporter, leave a voicemail message, and pray you got a call back. These days, more reporters than ever are relying on e-mail pitches to review story ideas. Learn the best ways to get their attention using this report. [ Expert Advice for $9 / Download ]

Pitching reporters over the telephone is one of the most difficult tasks in media relations. This report teaches you to create the “30-second pitch” that will get the media’s attention over the phone. [ Expert Advice for $9 / Download ]