Poor Richard’s

The future of publishing - don’t get left behind. The e-book business - everyone wants to know more. What does the future hold? Why publish electronically? After deciding to enter the market, how should content be formatted and how should this content be marketed, sold, and protected? These are just some of the questions that [...]

Poor Richard’s Web Site Marketing Makeover provides a detailed map for creating a successful Web site that produces an abundance of clients, customers, influence, and new opportunities. Learn step-by-step the essential ingredients of a site that meets visitors’ needs and deepen your understanding with before-and-after makeovers. Provide visitors with easy signposts showing them how to [...]

You need to set up a Web site, but where do you start? With Poor Richard’s Web Site, that’s where! This is the only book that explains all the steps you need to take to set up a Web site—in a down-to-earth, easy-to-understand, geek-free style! You’ll learn everything you need to know, not [...]

In the past, recruiting on the Internet meant posting jobs at Web sites like Monster.com, Hotjobs.com, or SpendingLotsAnd LotsOfMoney.com. This book offers an alternative: easy, inexpensive ways to use the Internet to find employees fast. This book explains how to find and use industry sites, professional organizations, state and city job banks, ISPs, search engines, forums, mailing [...]

Poor Richard’s Internet Marketing and Promotions will explain many powerful techniques for getting people’s attention on the Web with proven strategies that really do work. Advice about how to set up business and carry out promotions online is easy to come by. With this book you’ll learn how and where to register with [...]

This book offers an easy-to-understand explanation of the technology available for connecting employees. Readers will learn about inexpensive networking alternatives, software, installation, types of connections, security, and administration. The book also discusses how to use the Internet to communicate with instant messaging and file sharing. With the geek-free advice in this book, readers will discover [...]

Poor Richard’s Building Online Communities shows how anyone with Internet access can create an online community. For businesses, Web communities provide tightly targeted audiences for higher ad rates, more efficient merchandising, excellent word-of-mouth publicity, and customer loyalty. Online communities can also be used to promote a special interest group or help an organization communicate with [...]

In this Age of the Individual, personal branding is vital to success. This book explains how the you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Poor Richard’s Branding Yourself Online offers tons of ways to use the Internet to become a recognizable authority—maintain [...]

Poor Richard’s E-Mail Publishing explains everything you need to know to become a successful electronic publisher. Get inside Chris Pirillo’s head on subjects like creating newsletters, bulletins, announcements, discussion groups and many other powerful communication tools. Running mailing-list discussion groups is a powerful way to promote a product or service and it’s also a cheap [...]