Marketing

After nearly 30 years in radio, David Lawrence has interviewed thousands of guests. Some of them were great, some were not. David shows you, in 10 quick steps, the most effective way to be a great radio guest, how to get invited back to shows time and time again, how to “own” an interview, [...]

Poor Richard’s Web Site Marketing Makeover provides a detailed map for creating a successful Web site that produces an abundance of clients, customers, influence, and new opportunities. Learn step-by-step the essential ingredients of a site that meets visitors’ needs and deepen your understanding with before-and-after makeovers. Provide visitors with easy signposts showing them how to [...]

You need to set up a Web site, but where do you start? With Poor Richard’s Web Site, that’s where! This is the only book that explains all the steps you need to take to set up a Web site—in a down-to-earth, easy-to-understand, geek-free style! You’ll learn everything you need to know, not [...]

In the past, recruiting on the Internet meant posting jobs at Web sites like Monster.com, Hotjobs.com, or SpendingLotsAnd LotsOfMoney.com. This book offers an alternative: easy, inexpensive ways to use the Internet to find employees fast. This book explains how to find and use industry sites, professional organizations, state and city job banks, ISPs, search engines, forums, mailing [...]

Poor Richard’s Internet Marketing and Promotions will explain many powerful techniques for getting people’s attention on the Web with proven strategies that really do work. Advice about how to set up business and carry out promotions online is easy to come by. With this book you’ll learn how and where to register with [...]

Poor Richard’s Building Online Communities shows how anyone with Internet access can create an online community. For businesses, Web communities provide tightly targeted audiences for higher ad rates, more efficient merchandising, excellent word-of-mouth publicity, and customer loyalty. Online communities can also be used to promote a special interest group or help an organization communicate with [...]

In this Age of the Individual, personal branding is vital to success. This book explains how the you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Poor Richard’s Branding Yourself Online offers tons of ways to use the Internet to become a recognizable authority—maintain [...]

Poor Richard’s E-Mail Publishing explains everything you need to know to become a successful electronic publisher. Get inside Chris Pirillo’s head on subjects like creating newsletters, bulletins, announcements, discussion groups and many other powerful communication tools. Running mailing-list discussion groups is a powerful way to promote a product or service and it’s also a cheap [...]

This is the first eBook on a new technology known as HTML/OS, a high-speed database engine and development environment that runs all across the Web. The HTML/OS engine eliminates the need for integration tools such as ASP, JSP, and PhP, and it eliminates the need for programming languages to handle protocols such XML, Corba, [...]