Eletronic documents. eBooks. Quick to digest, easy to remember, fun to read, useful to have on hand, and very portable. No matter who you are or what you do, I\’m sure we\’ve got a Tutorial for you! They\’ll work on your desktop, laptop, and handheld devices. PDFs and MP3s are available to download immediately!
“For Wedding Planning” - This resource was designed to be a short cut to the massive planning that goes behind every destination wedding and elopement. Written by Robyn O’Rourke-Pollman, founder of Wholly Matrimony, this tome is filled with “been there, lived through that” advice acquired over the years - most discovered and learned […]
“For Photoshop Users” - Photoshop can be an overwhelming tool even for seasoned users. Adobe has managed to pack more features into ever successive release and it’s hard to know how to make them all work to your advantage. These 50 tips will give the novice user a head start and may just save […]
105 reviews of movies across a variety of categories. Never wonder what to rent at the video store again. This collection of DVD reveiws will help you choose a movie you haven’t seen, or remind you of an old favorite you should see again. Brett Trout offers enough details to get you interested in […]
Nielsen Norman Group conducted a field study of WAP users in London. Users were given a WAP telephone that provided mobile access to the Internet. They were given tasks to perform in laboratory usability studies before and after being allowed to use the phones on their own. They were also interviewed about their experience […]
Flash used to be a barrier to accessing Web content for users with disabilities. The release of Flash MX in 2002 changed this situation by including support for accessibility. What used to be a barrier has turned into an opportunity for making advanced Internet features available to users with disabilities.
Unfortunately, our studies of how […]
Users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you simply want to get in and get out.
The positive emotional aspect of newsletters is […]
The report contains 32 guidelines for improving the design of PR areas of corporate websites, and is richly illustrated with color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable press areas. Also examples from many other websites which the test users mentioned as […]
This report is based on usability research with 55 children, who varied by age (grades 1-5) and by country of origin (mainly United States, but some tests conducted in Israel to ensure international scope of the study).
Nielsen Norman Group tested the way kids use real sites designed for children as well as their use […]
Entrepreneurs, corporate communications professionals, and even marketing consultants, rely on expert Joan Stewart’s PR Special Reports to get new customers through the power of publicity. Now Stewart’s top 21 PR Special Reports have been gathered into one handy volume for you: Media Relations Power: 199 Ways to Get Free Publicity. We’ve given you a […]
Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an press conference, feeding the media can be fraught with problems. Here are some tips to help you put your best foot forward and make everyone feel comfortable. [ Expert Advice for $9 / Download ]
Any time you can provide a memorable experience for reporters by involving them in your story, you increase the chances of a better story. Learn how to involve reporters in your story. [ Expert Advice for $9 / Download ]
Whether you’re an author, speaker, consultant or a small-business person who needs another revenue stream, this report outlines some good reasons you should team up with someone else. [ Expert Advice for $9 / Download ]
Rather than a feature story on your new book, try instead for publicity about the topic. If you can offer advice, on a particular topic, the media will be more inclined to cover you and your book. Learn tips on getting coverage with this report. [ Expert Advice for $9 / Download ]
You can apply many of the tips you read here not only to press releases but to headlines you are writing for informational products such as special reports and audio tapes, speeches and headlines posted at the top of pages at your web site. [ Expert Advice for $9 / Download ]
Here’s a handy guide on how to incorporate ezines into your own PR campaign, or those of your clients. [ Expert Advice for $9 / Download ]
How is your business affected by good or bad weather? Does your company provide a weather-relat ed product or service? Learn how to tie these and other publicity opportunities to weather related news stories. [ Expert Advice for $9 / Download ]
Lining up a media sponsor can be one of the most powerful ways to attract attendees, donations or volunteers for your fund-raiser or special event. Discover tips on securing media sponsors for your event. [ Expert Advice for $9 / Download ]
Reporters may labor for hours tracking down someone in their area who can shed new light on a national issue, or who can offer an interesting local visual to accompany a national story. This report will give you advice on becoming that local expert. [ Expert Advice for $9 / Download ]
This special report is written not for freelance writers who want to get paid for their work, but for the millions of business people and non-profit executives who simply want to appear regularly, or even occasionally, in a newspaper or magazine by writing a column for free and getting all that valuable publicity. [ […]
Newspaper editorial boards can be one of your most valuable allies. People seldom use editorial boards, either because they don’t know about them or they’re intimidated. Learn how to access this valuable resource. [ Expert Advice for $9 / Download ]