You need to set up a Web site, but where do you start? With Poor Richard’s Web Site, that’s where! This is the only book that explains all the steps you need to take to set up a Web site—in a down-to-earth, easy-to-understand, geek-free style! You’ll learn everything you need to know, not some complicated programming language. Millions of people are fumbling around on the Web, spending too much money for their Web sites, spending too much time creating them, and getting little in return. This book can show you how to build a low-cost Web site and how to make it truly successful. [ This is the unabridged version in PDF format of the actual Top Floor Publishing book of the same name. Download ]

Chapter 1: Do You Really Need a Web Site?
Chapter 2: What You Need Before You Start
Chapter 3: Where to Put Your Web Site
Chapter 4: Finding a Web Host
Chapter 5: All About Domain Names
Chapter 6: Designing Your Web Site
Chapter 7: An Introduction to HTML
Chapter 8: Choosing an Authoring Tool
Chapter 9: Creating an Effective Web Site
Chapter 10: More Tips For Effective Web Sites
Chapter 11: Web Sites are Two-Way
Chapter 12: Interaction Examples
Chapter 13: Taking Orders On-line
Chapter 14: Working With E-Mail
Chapter 15: Mapping the Internet
Chapter 16: Registering Your Web Site
Chapter 17: Bringing People to Your Site
Chapter 18: Electronic Press Releases
Chapter 19: Don’t Forget Real-World PR
Chapter 20: Advertising—Buying and Selling
Chapter 21: Tracking Site Use—Hits and Access Logs
Appendix A: Choosing a Web Host—The Checklist
Appendix B: Promoting Your Web Site—the Checklist