Poor Richard’s Web Site Marketing Makeover provides a detailed map for creating a successful Web site that produces an abundance of clients, customers, influence, and new opportunities. Learn step-by-step the essential ingredients of a site that meets visitors’ needs and deepen your understanding with before-and-after makeovers. Provide visitors with easy signposts showing them how to locate what they’re looking for. Find ways to improve navigation and on-site searches. Avoid common mistakes that drive Web users away, such as overusing cookies, prematurely requesting credit card information, and omitting security signals that will enable you to build a site that effectively generates both new and repeat traffic. With sample Web site makeovers illustrating the techniques the book explains and plenty of screen shots showing exactly how important a makeover can be, your Web site will benefit from these useful tips. [ This is the unabridged version in PDF format of the actual Top Floor Publishing book of the same name. Download ]

Chapter 1: The Name Plate
Chapter 2: Navigation Labels & On-Site Searches
Chapter 3: Marketing Copy
Chapter 4: Who Are We?
Chapter 5: Trust-Building Elements
Chapter 6: Content as Bait
Chapter 7: Gathering Leads/Members/Subscribers
Chapter 8: Order Forms and Customer Service
Chapter 9: Graphics and Layout
Chapter 10: Single-Product Sales
Chapter 11: Multi-Product Sales
Chapter 12: Solo Service Provider
Chapter 13: Professional Firm
Chapter 14: Advocacy Organization
Chapter 15: Event Reservations
Chapter 16: Local Business
Chapter 17: Internet Service
Appendix A: Makeover Checklist
Appendix B: Recommended Books and Web Resources