Poor Richard’s Internet Marketing and Promotions

Poor Richard’s Internet Marketing and Promotions will explain many powerful techniques for getting people’s attention on the Web with proven strategies that really do work. Advice about how to set up business and carry out promotions online is easy to come by. With this book you’ll learn how and where to register with search engines, low-cost alternatives to banner advertising, how to create e-mail newsletters and how to set up an affiliate program, among hundreds of other tips and tricks. The many techniques in this book can be used by anyone, including individuals and small companies on tight budgets. Save yourself time and money, and learn from people who’ve used these ideas successfully in the real world and learned the hard way. [ This is the unabridged version in PDF format of the actual Top Floor Publishing book of the same name. Download ]

Chapter 1: What Are You Promoting and Who Are You Targeting?
Chapter 2: What You Need Before You Start
Chapter 3: Web Site Basics
Chapter 4: Finding Your Targets
Chapter 5: Web Site Checkup: Preparing for Indexing
Chapter 6: Registering With the Search Sites
Chapter 7: Awards and “Best Of” Listings
Chapter 8: Other Places to Register Your Site
Chapter 9: Promoting in the Newsgroups and Mailing Lists
Chapter 10: Grass Roots Marketing
Chapter 11: Creating Your Own Newsletters and Discussion Groups
Chapter 12: Advertising - Buying and Selling
Chapter 13: Affiliate Programs
Chapter 14: Tracking Results and Responding
Chapter 15: E-mail Basics
Chapter 16: Reaching Journalists Online
Chapter 17: Electronic Press Releases
Chapter 18: Real World Promotions
Chapter 19: Sales Basics - Not All the Rules Have Changed