In this Age of the Individual, personal branding is vital to success. This book explains how the you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Poor Richard’s Branding Yourself Online offers tons of ways to use the Internet to become a recognizable authority—maintain a personal Web site, distribute free articles, get listed in directories and databases, write an e-mail newsletter, and much more. Whether the reader has a product or service to sell, is looking for a job, or just wants to increase their online network of contacts, they will benefit from personal branding. [ This is the unabridged version in PDF format of the actual Top Floor Publishing book of the same name. Download ]

Chapter 1: The Brand Called You
Chapter 2: Crafting Your Best Brand Identity
Chapter 3: Your Online Identity-Building Arsenal
Chapter 4: Maximizing E-Mail for Brand Delivery
Chapter 5: Creating Your Personal Brand Web Site
Chapter 6: Designing Your Web Site For Brand Impact
Chapter 7: Publishing an E-Mail Newsletter
Chapter 8: Exploiting E-zines and Web Sites of Others
Chapter 9: Self-Publishing to Disperse Your Expertise
Chapter 10: Branding Yourself Through Online Networking
Chapter 11: Exposing Your Identity Through Online Publicity
Chapter 12: Other Online Branding Tools and Techniques
Chapter 13: Exploiting Offline Strategies
Chapter 14: Setting Online Goals and Reaching Them
Appendix A: Online Success Stories
Appendix B: A 12-Month Action Plan
Appendix C: Hardware and Terminology