Poor Richard’s E-Mail Publishing explains everything you need to know to become a successful electronic publisher. Get inside Chris Pirillo’s head on subjects like creating newsletters, bulletins, announcements, discussion groups and many other powerful communication tools. Running mailing-list discussion groups is a powerful way to promote a product or service and it’s also a cheap and relatively low-tech tool. Subscription list entrepreneurs are using e-mail newsletters to generate a comfortable income in advertising sales and ancillary product sales. Get Chris’s book in a highly portable format and keep it with you for all your publishing needs. [ This is the unabridged version in PDF format of the actual Top Floor Publishing book of the same name. Download ]

Chapter 1: Are You Ready?
Chapter 2: E-mail Primer - How It All Works
Chapter 3: Why E-mail? Little Glamour, Plenty of Results
Chapter 4: How to Communicate without Spamming
Chapter 5: E-mail & Websites–Natural Partners
Chapter 6: Configuring a Domain’s E-mail Account
Chapter 7: Subscription Management
Chapter 8: Publishing E-Mail Newsletters
Chapter 9: Working with Text Newsletters
Chapter 10: Working with HTML Newsletters
Chapter 11: Working with Discussion Groups
Chapter 12: Finding a High-Powered List Service
Chapter 13: Guerilla Promotions
Chapter 14: Money from Your Mailing List
Appendix A: List Service Providers
Appendix B: Mailing List Software
Appendix C: Electronic Publishing Resources
Appendix D: Semi-Random List of Electronic Publications
Appendix E: E-mail Programs
Appendix F: A Handful of E-Publishing Tips to Keep in Mind