I’ve been trying to understand why DiggNation  is so popular. Of course, everyone likes Kevin Rose and Alex Albrecht.  I certainly wouldn’t mind hanging out with them once in a while - if it could be real and interactive. But the passive, virtual companionship of a couple of admittedly pretty cool guys is little more than boring when time has any real value. DiggNation just drags along for nearly an hour, with Kevin and Alex spending too much time commenting on any twenty-something female with larger than average breasts who happens to grab their attention. In a world of shrinking attention spans, DiggNation plods along like a documentary on paint curing quality control. Does most of their audience consist of losers who live in their parents’ basements and fantasize about joining of couple of cool guys for a couple of beers and a lot of time-consuming small talk? I can get the same stuff in less time by spending a couple of minutes at Digg.com. I can envision a discussion between a couple of intoxicated guys in my own head if I like. Sadly, my own hypothetical discussion is invariably more intelligent than the actual show. So why do I bother watching DiggNation every week? Is it because it’s a requirement for staying “in the loop” of generic coolness? I’m still puzzled.