Microsoft to Australia "You’re Not Using Enough of Our Products!"
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That must be what they meant when the company started the search for $10,000 by having to use Internet Explorer 8. Now I see that around two weeks ago, the company had another promotion going, to further bolster the company’s image in the land down under. (Don’t worry if you did not hear about it, it was limited to Australia.)
The company has been hiding a laptop each day, and then giving clues about where to find it.
from the istartedsomething blog
The Zune team needs to learn a lesson from the Windows team. Microsoft’s latest campaign, “Laptop Hunters” has made the 12,000 kilometers (7,500 miles) trip to the land down under and is now running an exclusive campaign for Australians, but with a twist.
Unlike the US campaign where you sit back and watch other people score cool laptops for free, Microsoft Australia in collaboration with Nova radio stations in Melbourne, Sydney and Brisbane are giving listeners a chance to score a Windows laptop a day.
Starting today in Melbourne (Nova 100) and Sydney (Nova 969) until Friday 12 June, and next week in Brisbane (Nova 1069) from 16 June to 20 June, clues will be provided on the breakfast shows from 8:30am and the station website to indicate where the “laptop hunter” is hiding (and presumably frozen in the cold winter breeze) in the city. Find them, tell them “I can buy great a laptop for under $1300″ and they’ll take you shopping. If you do find a laptop for under $1300 (US$1000), the laptop is yours.
Videos of the winners of today’s challenge in Melbourne and Sydney will be posted later today, and I’ll embed them here when they’re available. Sounds like a lot of fun.
A lot of fun? Yes. A bit desperate? Definitely. The word in the halls of Redmond, Washington must be “You’ve got to spend money to make money” or something similar, as the amount of money in promotion of Microsoft products, the operating systems, Bing, Zune, Security Essentials, and upcoming Windows 7, is nothing short of stupendous. The last time I remember this much of a push was when we heard Mick and the boys singing, ‘Start Me Up!’. But, as the saying goes, those were kinder, gentler times, and there was a real interest by almost everyone in new things from Microsoft. It was a few depressing upgrade cycles, and a few less broken promises ago.
On top of that, just today is the message that the devil you know Steve Ballmer is stating that pumping up to 10% of Microsoft’s total income into Bing just might be a good idea.
from BetaNews
The Bing marketing push has been a short-term success for Microsoft in that it got people to trying out its search engine, including several of the features Windows Live Search actually already had for a year or more and just never tried…because it was Windows Live Search. But in a speech last night, the man at the top of Microsoft presented what looked like a “moral,” like at the end of a bedtime story, the message we’re all supposed to have learned…as if Bing’s success is a fait accompli. Sometimes when Steve Ballmer starts talking like Tom Osborne, you have to start worrying…and not always for Microsoft.
Evening of June 18, 2009 • Microsoft’s in the search game for the long haul with the deep pockets, and Steve Ballmer wants you to know that. In a talk before the Executives’ Club of Chicago, as cited by Dow Jones this morning, the Microsoft CEO said that “in our industry, the No. 1 mistake that people make is that they quit too early” — and that he thinks Microsoft should have gotten serious sooner about search.
Reuters, meanwhile, caught that he’s willing to invest 5-10% of the company’s operating income in search for up to five years. (Hope you weren’t bored with those Bing ads yet!) Meanwhile, The Guardian’s Jemima Kiss has a chat with Sergey Brin, who runs some other search site.
That is no small amount of money. and If that is the case, you know that Mr. Bill must have given his blessing to this, as I don’t think Darth Ballmer has that much control, not while the Microsoft master lives.
How much must Google be ‘bugging’ Microsoft for the company to try to take share away from Google’s googol of dollars?
What’s next? Will there be Microsoft branded computers? That would allow Microsoft to be like Apple, and guarantee the workings of the machines, while still allowing the rest of the market to build ‘less qualified’ products. They already make keyboards, mice, and game controllers,.. monitors and the big boxes are the next things to a complete solution.
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19 Comments
Microsoft to Australia “You’re Not Using Enough of Our Products!” « MacBook Explained Online
June 19th, 2009
at 2:44pm
[...] Original post by Revelations From An Unwashed Brain [...]
Microsoft to Australia "You're Not Using Enough of Our Products … | Australia Today
June 19th, 2009
at 2:55pm
[...] See the rest here: Microsoft to Australia "You're Not Using Enough of Our Products … [...]
Microsoft to Australia “You’re Not Using Enough of Our Products!”
June 19th, 2009
at 3:32pm
[...] Random Feed wrote an interesting post today onHere’s a quick excerptThat must be what they meant when the company started the search for $ 10,000 by having to use Internet Explorer 8 . Now I see that around two weeks ago, the company had another promotion going, to further bolster the company’s image in the land down under. ( Don’t worry if you did not hear about it, it was limited to Australia. ) The company has been hiding a laptop each day , and then giving clues about where to find it. from the istartedsomething blog The Zune team needs to le [...]
Microsoft to Australia “You’re Not Using Enough of Our Products!”
June 19th, 2009
at 4:03pm
[...] News Sources wrote an interesting post today onHere’s a quick excerptThat must be what they meant when the company started the search for $ 10,000 by having to use Internet Explorer 8 . Now I see that around two weeks ago, the company had another promotion going, to further bolster the company’s image in the land down under. ( Don’t worry if you did not hear about it, it was limited to Australia. ) The company has been hiding a laptop each day , and then giving clues about where to find it. from the istartedsomething blog The Zune team needs to le [...]
Microsoft to Australia "You're Not Using Enough of Our Products …
June 19th, 2009
at 4:32pm
[...] See original here: Microsoft to Australia "You're Not Using Enough of Our Products … [...]
» Microsoft to Australia "You're Not Using Enough of Our Products …
June 20th, 2009
at 12:45am
[...] Here is the original: Microsoft to Australia "You're Not Using Enough of Our Products … [...]
Microsoft to Australia ?You?re Not Using Enough of Our Products!? - Internet Explorer Blog
June 20th, 2009
at 5:17am
[...] This article is featured on the custom Internet Explorer Blog at Auto-Blogs.us. [...]
Microsoft to Australia ?You?re Not Using Enough of Our Products!? - Australia Blog
June 20th, 2009
at 5:24am
[...] This article is featured on the custom Australia Blog at Auto-Blogs.us. [...]
Video | Enjolt.com | Innovate for Success
June 20th, 2009
at 7:55am
[...] [...]
Microsoft to Australia "You’re Not Using Enough of Our Products!"
June 20th, 2009
at 9:14am
[...] then giving clues about where to find it. from the istartedsomething blog The Zune team needs to le click for more var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : [...]
Zune80
June 21st, 2009
at 6:16pm
Man, what IS your problem with Microsoft. Enough of your mumbo jumbo side stepping. Spit it out so the REAL debate can begin.
It’s pathetic that you think Microsoft is desperate just because they are having contests and giveaways to promote their products. People need good and happy things like this isn their lives. What’s your bone to pick?
Newsflash, Microosoft earned their money and can spend it anyway they like, and they don’t have to clear it through you first, and they don’t have to make sure YOU’RE happy about it.
Sounds and smells like petty jealousy to me…get over it!
the oracle
June 21st, 2009
at 11:26pm
Zune80 , self appointed bearers of the Microsoft good news should probably refrain from comment until you step back a moment.
If the products are so good, and so competitive, they would need little to no advertising. That is the way the internet works - good news of good things travels like wild fire.
As for me, I don’t comment before knowing of what I speak - I have tried IE8, and it is the best effort from Microsoft to date. That does in no way make it the best, or great. Same with Bing.
Look at it this way - once someone gave you chocolate (or feel free to substitute anything you really like), was it necessary for them to pay you to have it again?
Zune80
June 22nd, 2009
at 12:11pm
Again, it’s their money and they can spend it however they want. Apple spends millions of dollars on advertising their products including their market leading ipod. I’m pretty sure everyone knows what an ipod is by now after all these years. So if that’s the case, and they are leading the market they shouldn’t be spending money on ads going by your logic. They do because they can, and it’s their money.
I’m 46 years old, and have been in the technical industry in many forms for the better part of my life. I know who the players are, and my opinions are not those of a 15 year old fan boy. I don’t have to step back to see the whole picture, but thanks for your predictable and over used comeback of trying to make your commenter’s look like they are somehow lacking in their knowledge of what YOU speak of. Hardly the case.
So I’ll ask again. What is your REAL beef with Microsoft, and at what point in your life did you become anti advertising or at the very least anti commercialism?
It might be en vogue to bash Microsoft when all else fails and you need something to write about, but that’s just lame.
For the record, PC Magazine did a browser test last month or the month before with Chrome, Safari, IE 8 and Firefox. Microsoft’s “best effort” came in a close second behind Chrome in speed tests over a large variance of websites. The beloved Firefox and Safari tied for a distant last place. (We’re talking milliseconds here…so it’s relatively speaking.)
I use all the browser from time to time, but predominately Firefox, then IE 8. I also own an ipod touch 2g along with my Zune 80. I’m not biased or a fan boy. I just appreciate quality, and don’t care where it comes from as long as it works and I get my money’s worth.
I just don’t like buy into the fad of bashing or getting picky over silly little things when a company is on top and deserves the money they get.
I’m just truly baffled over why anyone would have a problem with ANY company promoting their own product. That’s business. To those that thought it was unfair that Microsoft was at least originally requiring people to use IE 8 to find the “treasure” in Australia…Grow UP. I can’t run iphone apps on my Zune..OMG! That’s not fair! I think Apple should be forced by legislation to make their apps run on ALL media players. Yes, that sounds ridiculous, but that’s exactly the mentality of many people out there in the real world.
Businesses will do whatever they deem necessary to promote their products, and if the competition thinks that’s unfair then I suggest they start hitting the drafting board to make a better and more competitive product. Otherwise they need to shut up or go out of business.
the oracle
June 22nd, 2009
at 2:04pm
Zune80, 46 ? You don’t express yourself like any 46 year old I know.
You show little understanding in that it is not the advertising, it is the use of things such as charitable donations that bothers me. Have you ever seen an advertisement for Apple, stating that if you buy an iPod, a Mac, or anything, that they will donate to charity? Do you see them using bribery on a regular basis to entice customers? (Live Search) Does this not strike you as desperate? “Oh, please, please, use our less than wonderful browser, ’cause if you do, we’ll make charitable donations that we really should be making anyway.”
Next, I look at PC Magazine all the time, and remember a test scenario, but not with those results. So perhaps you could cite a URL for me.
Last, who, other than a fanboy, gets this worked up over something that anyone who examines the situation can at least understand, if not agree, with my objections?
You clearly have not been reading me for a long time. I applaud what Microsoft does well, and take them to task for their blunders. It is not my fault that the fault/blunder ratio is so high lately.
Zune80
June 22nd, 2009
at 5:43pm
First Bill Gates alone does amazing things for charity and other organizations. Second, Microsoft even without Bill Gates running them still gives millions to charity without drawing attention. So I guess you have a problem with runners being sponsered for charities, or PBS networks giving thank you gifts twice a year to those who support them etc. You’re being very petty over this. Apple and especially Steve Jobs is NOTORIOUS for being cheap and ungiving to charity with little exception. That’s embarrassing if you ask me, and you’re condoning it by your statement, and you actually sound proud of the fact that Apple is stingy. I wouldn’t be.
I did Google for some Apple charity promotions similar to Microsofts and did get some hits. You should try it.
Let’s not forget MacHeist 1, 2 and 3 either. It might not stem directly from Apple (I haven’t researched their full involvement yet), but it’s certainly an Apple/Mac inspired event….for charity. Which by the way, I bought my MacHeist 3 Bundle this year AND I DON’T EVEN OWN A MAC! Should I feel ashamed that I aided and helped these people donate tons of money to charity, and yet…I still got something for it myself? Wow, this is a messed up world we live in.
Shame on your for denouncing ANYTHING that helps bring money to a good cause. Once again, this is a business tactic done by many each and every day…year after year. No one gets questioned about except Microsoft. How lame.
Zune80
June 22nd, 2009
at 5:45pm
BTW…I bought PC Magazine in hard copy from the magazine rack. I’ll gladly look for my issue and post any info here that I can. I’ll even look for an online equvalent in a little bit. The results were as I stated.
Microsoft to Australia ?You?re Not Using Enough of Our Products!? - Image Blog
June 22nd, 2009
at 7:35pm
[...] This article is featured on the custom Image Blog at Auto-Blogs.us. [...]
the oracle
June 22nd, 2009
at 11:59pm
Zune80, (without beating a dead horse) It is easy to be charitable when you have made untold billions on overpriced, buggy, always in need of an update, requiring yet another purchase, software.
I could make the case that the charitable donations of Microsoft were motivated as much by tax concerns as any humanitarian concerns, but then you would accuse me of incorrect thinking (but I would bet that more would agree with my point than yours).
As to your own charitable contributions, you deserve a hearty Attaboy! (but that was never a concern, or voicing of mine - you bring it in as part of your wild goose chase through the Land of Incorrect Assumptions and Red Herrings)
As for anything else, I’m tiring of this - you will not change my mind, I think that Microsoft using the tactics it does to gain usage share and sales is unscrupulous, you don’t think so.
Let’s leave it there.
Zune80
June 23rd, 2009
at 12:11am
My intention is not to change YOUR mind, and never was. Believe me I know better than to waste my time there. Sleep on it, and you might have an epiphany as to why I took the time to write as much as I did here today.
That’s a wrap….