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Online Medical Ratings

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Those who seek to shield their young from the cruel world, by putting them in classrooms that don’t grade, and sports activities where there are no losers, are missing the whole point. The sooner a person learns that the entire world, as we know it, is based upon competition, and that personal performance leads to a better life, the better their life will be.

Lots of doctors have learned this lesson of competition in medical school, and then, once established in a practice, forget about any need to excel. Apparently,there is a belief that the framed paper on the wall of the practice confers supernatural infallibility and preternaturally inflated grace.

Those not wearing the white coats seem to differ on this. Thus, in the age of all things available through the internet, a rating system for doctors has sprung up. Also, with no surprise, there are those medical wunderkind who object to this rigorous critiquing of their behavior.

from Yahoo News

Docs seek gag orders to stop patients’ reviews

The anonymous comment on the Web site RateMDs.com was unsparing: “Very unhelpful, arrogant,” it said of a doctor. “Did not listen and cut me off, seemed much too happy to have power (and abuse it!) over suffering people.” Such reviews are becoming more common as consumer ratings services like Zagat’s and Angie’s List expand beyond restaurants and plumbers to medical care, and some doctors are fighting back.

They’re asking patients to agree to what amounts to a gag order that bars them from posting negative comments online.

“Consumers and patients are hungry for good information” about doctors, but Internet reviews provide just the opposite, contends Dr. Jeffrey Segal, a North Carolina neurosurgeon who has made a business of helping doctors monitor and prevent online criticism.

Some sites “are little more than tabloid journalism without much interest in constructively improving practices,” and their sniping comments can unfairly ruin a doctor’s reputation, Segal said.

Segal said such postings say nothing about what should really matter to patients — a doctor’s medical skills — and privacy laws and medical ethics prevent leave doctors powerless to do anything it.

His company, Medical Justice, is based in Greensboro, N.C. For a fee, it provides doctors with a standardized waiver agreement. Patients who sign agree not to post online comments about the doctor, “his expertise and/or treatment.”

“Published comments on Web pages, blogs and/or mass correspondence, however well intended, could severely damage physician’s practice,” according to suggested wording the company provides.

Segal’s company advises doctors to have all patients sign the agreements. If a new patient refuses, the doctor might suggest finding another doctor. Segal said he knows of no cases where longtime patients have been turned away for not signing the waivers.

Doctors are notified when a negative rating appears on a Web site, and, if the author’s name is known, physicians can use the signed waivers to get the sites to remove offending opinion.

RateMd’s postings are anonymous, and the site’s operators say they do not know their users’ identities. The operators also won’t remove negative comments.

Angie’s List’s operators know the identities of users and warn them when they register that the site will share names with doctors if asked.

Since Segal’s company began offering its service two years ago, nearly 2,000 doctors have signed up. In several instances, he said, doctors have used signed waivers to get sites to remove negative comments.

John Swapceinski, co-founder of RateMDs.com, said that in recent months, six doctors have asked him to remove negative online comments based on patients’ signed waivers. He has refused.

“They’re basically forcing the patients to choose between health care and their First Amendment rights, and I really find that repulsive,” Swapceinski said.

He said he’s planning to post a “Wall of Shame” listing names of doctors who use patient waivers.

Segal, of Medical Justice, said the waivers are aimed more at giving doctors ammunition against Web sites than against patients. Still, the company’s suggested wording warns that breaching the agreement could result in legal action against patients.

Attorney Jim Speta, a Northwestern University Internet law specialist, questioned whether such lawsuits would have much success.

“Courts might say the balance of power between doctors and patients is very uneven” and that patients should be able to give feedback on their doctors’ performance, Speta said.

Angie Hicks, founder of Angie’s List, said her company surveyed more than 1,000 of its consumer members last month, and most said they had never been presented with a waiver; 3 percent said they would sign one.

About 6,000 doctors reviewed on the Angie’s List site also were asked to comment. Only 74 responded, and about a fifth of them said they would consider using them.

Lenore Janecek, who formed a Chicago-based patient-advocacy group after being wrongly diagnosed with cancer, said she opposes the waivers.

“Everyone has the right to speak up,” she said.

While she’s never posted comments about her doctors, she said the sites are one of the few resources patients have to evaluate physicians.

The American Medical Association has taken no position on patient waivers, but President Dr. Nancy Nielsen has said previously that online doctor ratings sites “have many shortcomings.”

Online doctor reviews “should be taken with a grain of salt, and should certainly not be a patient’s sole source of information when looking for a new physician,” she said.

Dr. Lauren Streicher, a Chicago gynecologist, got a glowing recent review on Angie’s List, but also remembers a particularly snarky rating from a patient angry about getting brisk treatment after arriving 30 minutes late to her appointment.

She said she sympathizes with doctors who ask patients to sign a waiver.

Streicher said she has seen shoddy doctors praised online who she would not trust “to deliver my mail much less my baby.” Conversely, bad reviews can destroy good doctors’ careers, she said.

“Are there bad doctors out there? Absolutely, but this is not a good way to figure it out,” Streicher said.

Perhaps these doctors believe that the Bush administration is still in power, and freedom of speech is no longer available. This lack of perception points out sharply their lack of transcendental capabilities, and shows that perhaps even the elevated among us are not above all.

§

On the Net:

Medical Justice: http://www.medicaljustice.com

Angie’s List: http://www.angieslist.com

RateMDs: http://www.ratemds.com

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5 Comments

if you can’t take the heat, get out of the kitchen

a gindin, exactly.

Thanks for the comment. It will be interesting to see if any other doctors weigh in, as I would think that the good ones will welcome this.

As a salesman for years, I learned that a good customer experience was worth about 15-18 recommendations, but a bad experience was worth about 75 knocks. Good doctors will welcome the exposure, bad ones …

I definitely believe we should be able to get more information on our doctors. I don’t think this is the way to achieve that (I’d rather have statistics) but if people find value in it, great.

But it also isn’t a first amendment issue. Often when you sign a contract to do business with someone, buried in the fine print you sign away your ability to talk about the product or service provided. This is pretty low on my list of injustices.

What choice do we really have?

Doctors always cry foul when they are on the losing end. The fact is clear that doctor ratings and reviews sites like RateMds.comMyDocHub.comVitals.com Angieslist.com and others are here to stay and no amount of lawyer bullying will stop it. My guess is for doctors to adopt these sites and use them for improving their patient satisfaction.

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