‘The Greed Is Back.’  That should be the new slogan of Time-Warner Cable and Comcast. Both of these companies are hard at work evaluating how much the customers will take before deciding to do a mass exodus.

Both companies must have gotten hold of the same dictionary Sprint uses. You see Sprint advertised, with television, radio, and print ads that the users of its Unlimited Plan could go ahead and use their phones as they wanted, and never fear about repercussions such as overage charges, once they signed up. Then hardly any time later, they realized that they had misspoken. What they really meant to say was that Unlimited, in the land of Sprint, meant 5GB per month, and any overages would cause the customer some grief.

Now Time-Warner Cable and Comcast have decided that they like the Sprint dictionary. Although their dialect differs a little.  TWC and Comcast think that Unlimited means capped, but aren’t sure of just where the axe should drop. Comcast seems to think 250GB per month seems reasonable, while TWC puts the translation much lower, some saying barely over 5GB.

In what world are the people who run these companies living? Not only do both of these companies have millions of customers signed to a plan that has no limits clauses, they have been bragging about it to their prospective customers for way too long to cut back now.  If this is tried in a wide scale effort, customers should respond with a wide scale effort of their own, called a class action suit for breech of contract.

The story they tell is that with all the usage going up, their infrastructure simply won’t bear it. I would tell them to tell their story walking – to the architects where the plans to build out have been getting dusty for quite some time. Also, a trip to the bank would be in order, as the extra money, called excess profits, has been sitting making them wealthy beyond most people’s imaginations, because for so long they have been coasting on infrastructure already paid for, many times over, long ago.

It’s time to get the collective ‘greens from the jeans’ and do the build out that they knew was coming, but were simply too busy counting their money to begin. It is time to pay the piper, not change the payment schedule simply because he learned new songs.

see more on this at Extreme Tech

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Technorati Tags: Time-Warner Cable - Comcast - unlimited plans - dictionary - Sprint - class action lawsuit - infrastructure

[tags] Time-Warner Cable, Comcast, unlimited plans, dictionary, Sprint, class action lawsuit, infrastructure [/tags]