Apple Selling 1 Out of Every 6 Laptops
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New York based NPD group, a research firm, states that Apple is selling over 16% of all new laptops currently - and the figure is rising.
The Apple share of laptop sales is growing faster than any other manufacturer. The new laptops just refreshed are helping push Apple to be the most wanted, and soon highest purchased part of the portable market. The portable market has been growing steadily for several years, while the desktop market is holding steady, or possibly shrinking a little, depending on whose figures you trust.
NPD states that Apple’s share of the market will continue to rise, so its efforts should be focused on another of its offerings. NPD is putting its backing into a refurb and renewal cycle for the iPod next. The sales are steady, but could use a bump, it says.
With Apple laptops getting to be so pervasive, and with every Apple laptop a copy of OS X in use, it will be interesting to see what incentives Microsoft puts into place for Wintel manufacturers.
One-sixth is hardly threatening as a volume figure, but that share is probably worrisome to those in Redmond who still maintain the siege mentality that Mr. Gates began, many years ago.
Tags: laptop, portable computer, apple, os x, wintel, microsoft, npd, ipod