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Vizio Moves to Number 1

The data research firm, iSupply, reported today that Vizio - a company that has been like the horse that came from nowhere - has become the number one seller of LCD televisions for the last quarter.

The brand has captured just under 15% of the market, with over 600,000 sets sold. Samsung is currently second in this measure, just a shade more than 75% of Vizio’s sales.

The benefit of being aligned with WalMart and Costco is becoming apparent to others in the sales of high dollar televisions, as Vizio has made huge strides in sales, without much spent in advertising.

The other players in the market, have moved around in position, with Sony dropping to number 6 in sales. Sharp, Philips, and LG finished in third, fourth, and fifth in sales for the quarter. 

 

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