Social Media & Technology
Why Brands Should Use Google+
In the summer of 2011, Google launched its latest attempt at social networking, following the failures of Google Buzz, Google Wave, Orkut, and Jaiku – just to name a few. While Google+ has picked up a few million users, brands have been hesitant to adopt profiles on the social network as popular interest in Google+ [...]
5 Social Networks That Are Making a Comeback
Justin Timberlake is bringing something back, and while it’s not a Grammy Award-winning song from 2007, it’s something equally reminiscent of that same year. As Ashton Kutcher has been busy investing in new startups like Zaarly, Hipmunk, Airbnb and Square, Justin Timberlake is hoping to leverage his fame (and fortune) to bring back one of [...]
How to Start a Blog
If you haven’t yet started your own blog, now is never a better time. Starting a blog is easy, fast, and can cost little to nothing. Many people start blogging for a vast majority of reasons, and may choose to either start a free blog on a service like WordPress.com or pay several hundred dollars [...]
Top Five Reasons to Pay for LinkedIn
Looking for a job? You’re not alone. Currently, over 13 million people in the United States are unemployed — and that’s not counting residents who are not able to claim unemployment because they have exhausted or are ineligible for unemployment benefits. Utilizing every resource available to you in your search for employment is critical to [...]
Four New Social Networks to Watch in 2012
For over a decade, broad and comprehensive social networks like Facebook and its previously popular predecessor, MySpace, have been the predominant social networks. In the last few years, startups have been building niche social networks that offer unique features depending on users’ interests. Some of these networks are geared towards those affected by cancer, and [...]
How to Engage Key Influencers
Lately we’ve been discussing ways that social media managers can help improve their social strategy, which has become a critical component of any marketing program. A recent study found that 82% of the world’s online population engages in social networking, and two in five use their smartphone to connect to social networks nearly every day. [...]
How to Determine Your ROI
ROI is not just a buzzword. This term, which is the abbreviation for “return on investment,” refers to the classic theory in marketing that you must consider the benefit from the overall investment in a marketing campaign. (Of course, the term can be applied to any investment you devote to other aspects in life, such [...]
How to Find Key Influencers
Most traditional marketing teams know that promoting a product or generating buzz about a business requires more than just advertising. Marketing teams know they must attract the dedicated attention of key clients, customers, and fans who can spread positive awareness about their products. Some companies call these people evangelists, but many social media marketing teams [...]
Four Unique Ways to Use Pinterest
You’ve likely heard about Pinterest by now; it’s the hot new social bookmarking service that allows users to curate interesting content they find anywhere on the Internet by “pinning” the content to their profile on Pinterest. Traffic on Pinterest increased 429 percent from September 2011 to December 2011, and now boasts over 7.21 million unique [...]
The Secret to Getting More Twitter Followers
Do you aspire to be followed by hundreds, thousands, or even millions of other Twitter followers? Recently, Selena Gomez became the 10th Twitter user to have more than 10 million Twitter followers, joining the ranks of Lady Gaga, Justin Bieber, President Barack Obama, Katy Perry, Kim Kardashian, Britney Spears, Shakira, Rihanna, and Taylor Swift. Dozens [...]
