It bugs me when I go to a business or charity type of site and find they have nothing extra to offer me. Not only is it harder and harder to find a real way of contacting anyone online but they are often really skimpy on content too. What are they saving it for? Why not use the free promotion opportunities right in front of them?

Charities or campaigns such as breast cancer, saving the whale or keeping the Internet free should have something I can stick on my own site as a link back. I like having some kind of graphic and if that is included in prepared HTML code for me I can scoop it right up and paste it into my site’s HTML. Simple and sweet and don’t they want linkbacks anyway?

Businesses create lovely packaging for their products and you go to the website to see what else they have, where are other stores located and can you get some of that wonderful art as wallpaper/ background for your own site? Businesses should make this available as most people will recognize the design and notice the referral to the company placed at the bottom corner of the wallpaper. Why don’t they share it this way? Or offer us something else? It’s free promotion for them. So much thought and energy is put into SEO games and yet here is something that doesn’t rely on search engines and would bring in a lot of link backs and traffic, yet it is ignored. How silly.

[tags]web design, promotion, usability[/tags]