I don’t understand the big emphasis on incoming links in deciding which sites are popular. It seems a very backwards way to judge the value of something. Especially when you consider how very easy it is to create as many incoming links as you can stand to create. Leave a comment in a blog and you’ve just created a link to your site on another site. Wow… amazing… you must have a really great site!

Not. If you create a valid comment it is very unlikely to be deleted. Most sites are glad to have comments as feedback, it shows people are reading their site. Usually people who put up a site are looking for readers, hoping someone will listen to them, care to hear.

Before, when it wasn’t so easy to create incoming links with blogrolls and site comments, a link back to your site was a treasure. You asked someone to link to your site and were pleased and even honoured if they chose to do so. Now it’s become pretty common. So, why do we decide a site’s value based on linkbacks when they are so easily gotten?

Tags: links, promotion, traffic, popular, ratings