Marketing

When folks think of electric cars, the thoughts are often flights of fancy. We see a George Jetson future, rather than one very much like what we have today. At the 2009 Detroit Auto Show, the future was clearly electric … and the concept cars weren’t pie-in-the-sky. I had the opportunity to learn about the [...]

New credit card offers dominate the deluge of direct marketing material that lands in our real world mailboxes. Around these parts, the never ending stream of pieces hawking plastic piles up on the counter until I have the chance to sort things into one of the two most appropriate places … The new credit card [...]

100 free sales leads for every salesperson in your company? Maybe you caught the commercial out of the corner of your eye. I was kicking back, watching the NY Giants battle the Philadelphia Eagles on NBC in glorious HD. It was in the second half, just before the Giants scored. I didn’t catch the [...]

Call Joe Dirt! Know someone with a killer mullet? Do they love bull riding, by chance? Just when you thought you’ve seen every email promotion known to mankind, someone sets a new benchmark. The Sovereign Bank Arena in Trenton, New Jersey and the Professional Bull Riders Tour are running a contest to give away a [...]

Talk about second lives. The fuzzy wiseacre formerly known as the Pets.com sock puppet has enjoyed a long and illustrious career as the pitchman for car financing firm 1-800BarNone … longer than his namesake gig. A true cultural icon, replicas of the adorable pooch still command respectable sums in eBay auctions. All that VC money spent [...]

Employment advertisement site CareerBuilder.com is laying off its affiliate program. In an email to its affiliates, CareerBuilder, which bills itself as “The Largest Job Search, Employment, and Careers Site,” announced today that it is canceling its Commission Junction-administered affiliate program, as of February 10, 2007. There was no reason given for the cancellation, just [...]

What is performance management? (The muckidy mucks might be patting each other on the back, but the job’s not anywhere near done.)

What’s the difference between CRM and CPM?

Call them what you will–schwag, trinkets, or (yawn) promotional items–corporate gifts are a mainstay of the business world. I may be stuck in a time warp, but the Internet Boom (with caps … just like the Ice Age!) surely seemed to be a high point in the world of corporate gifts. My desk drawers overflowed [...]