‘Tis the season to spread the company cheer and crack out the corporate gifts! While you can put your logo on darn near anything these days, matching the right gift to your customers makes all the difference. While a nice set of logo-imprinted golf balls will sit in the drawer of a tennis player, every geek can use some extra storage space … a snazzy promotional USB Drive can be a welcome gift.

Gift certificates are one-size-fits-all and there’s surely a gift basket for every taste.

A little extra time is well spent. Don’t send that box of sausage to a vegetarian or that cheese log to a customer on a low-fat diet. A bottle of wine with your company logo can strike up a conversation, but you’ll strike out with the beer drinkers and teetotalers. Sweet little engraved iPods would be welcomed by all … except your bean counters, of course …