The icons of American high-tech are updating their looks with wild abandon. Bing, bang, boom … First AT&T, then Intel, and now Kodak have announced brand spanking new logo designs. I can’t recall a time when three huge companies (let along tech companies) have implemented logo design changes within weeks of each other. Maybe I wasn’t paying attention …

Is this a trend or have we merely witnessed the high-tech logo makeover trifecta?

Kodak’s new logo design keeps the red and gold colors but sheds the projected K and chunky look of old. It’s almost as if they’ve thrown the box of film away for the digital age.

AT&T’s new logo design, which rolled out in late November as a result of the merger between SBC and AT&T, replaced the iconic “death star” created by noted designer Saul Bass. Check out this nifty page for a stroll down Ma Bell’s logo design lane.

The Pentium brand, Andy Grove, and the “Intel Inside” campaign are a part of history at Intel, But the swoosh has has been remade in the new logo design. The subscriptee “e”, however, is toast.

This is good stuff.

Good for the companies, good for the designers, even better for the printers … whether they’re printing t-shirts, business cards, or assorted corporate schwag … the windfall handed to corporate vendors by a logo design swap is not to be ignored.

Now what’s the Vegas line on which companies are next in line for a logo makeover?

Hmmm … Apple’s gone through the change fairly recently, but IBM is looking a little dusty … and how about Adobe or perhaps Microsoft?