The food company Podravka have released their annual report in a rather special way. The company Bruketa & Zini? have designed a book that has to be baked before it can be read!

It is called “Well Done” and after it has been baked at 100oC for 25min the text inside becomes readable. If you are not precise with your timing then the book will over-cook and burn.

“The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.The creative team of the project consists of Creative Directors Davor Bruketa & Nikola Zini?; Art directors Davor Bruketa, Nikola Zini?, Imelda Ramovi, Mirel Hadžijusufovi?; Copywriters Davor Bruketa, Nikola Zini?, Lana Cavar, Teo Tarabari?, Project manager Mirna Grzelj; Prepress: Danko ?urašin and editor Drenislav Zeki?.”

If you would like to know more about this amazing book you can follow this link.