Klout has become the standard metric of “influence” for social media users. Although Klout can be beneficial for some businesses and other users of social media to ascertain the value of other Twitter and Facebook users, it is easy to game the system and create a falsely amplified score. If you’re looking for an alternative to Klout that has a more accurate interpretation of a social media user’s reach or impact, consider one of these other services instead:
TweetReach is one of the best alternatives to Klout, as it directly measures the impact of a tweet created by a Twitter user. The user’s amount of followers or those they are following, or how many lists the user appears on, does not impact the data TweetReach presents. In fact, TweetReach doesn’t even calculate a score, but rather cold, hard data about the number of times a search term has been tweeted, retweeted, or mentioned in an @reply, as well as the exposure of a search term in terms of total impressions and number of times people saw a tweet including that search term. Other data that TweetReach includes is a list of the top contributors to a term, as well as recent tweets that include the search term. Unfortunately, unless you pay $20 to get data on all tweets that include the search term, TweetReach will only display analytics for the 50 most recent tweets the contain the search term.
Twitalzyer is another great alternative to Klout. Twitalzyer calculates a score based on impact, which includes the number of followers a user has, the number of unique references and citations of the user in Twitter, the frequency at which the user is uniquely retreated, the frequency at which the user is uniquely retweeting other people, and the relative frequency at which the user posts updates. Although this algorithm is similar to Klout, Twitalyzer presents other useful information to determine the impact a Twitter user has on their audience, including the topics and communities a Twitter user talks about and participates in, as well as the percentile that a Twitter user ranks in terms of impact, engagement, influence, clout, generosity, velocity, and signal, which can be viewed in the Twitalyzer dashboard. The dashboard also displays other metrics of a Twitter account such as followers and following count, lists, and updates in the last seven days, as well as references, reach, and DM count. Twitalzyer also pulls in data from Klout and PeerIndex for comparative purposes, making it not only extremely comprehensive but a one stop shop for analyzing the reach, impact, and authority of a Twitter user.
Booshaka is the newest alternative to Klout on the scene. This new service is geared for business on Facebook to determine the most influential fans of their Facebook pages, which can be more revealing than a generic Klout score. Booshaka analyzes a Facebook page and surfaces the top contributors by determining a participation score so businesses can recognize their most valuable fans. While Klout can analyze a Facebook page, Booshaka claims it analyzes more Facebook users than Klout (125 mm vs. Klout’s 100 mm) to help determine the value of each Facebook user.
For those looking for a scoring algorithm similar to Klout to determine the influence of other Twitter users without the potential for a “gamed” score, PeerIndex is one of your best choices. PeerIndex scores are a relative measure of your online authority, and reflect the impact of your online activities, and the extent to which you have built up social and reputational capital on the Web. This authority is determined topic by topic. In addition to an authority component, an audience and separate activity score impact an overall PeerIndex. Each score is normalized so that your authority score is relative to other Twitter users talking about the same topic, and also so that your audience score is relative to the composition of your “audience.” If you are followed by several bots and spam accounts, this will impact your PeerIndex score. The activity score is also normalized, which ultimately requires Twitter users taking part in large communities to be more active than those parts of smaller communities for a higher score.
Do you prefer to use an alternative to Klout? Let us know your favorite in the comments.