How to Use Social Media for Recruitment: Demonstrate Passion for Your Field

Posted by on Aug 10, 2011 | No Comments

If you have ever found yourself in a dead-end job instead of living out your passion, social media can be your greatest and most powerful tool in finding your next big break. By using social networks and platforms, you can demonstrate passion for your field and express an expertise that can be found by recruiters or used as part of the application process.

Demonstrating passion for your field does not have to mean a well-developed resume showing years of commitment to working in the field. If you have always been strongly interested in tech, yet find yourself with an unrelated undergraduate degree and a job waitressing, starting a blog to voice your expertise can be a powerful tool assist in actually getting that job of your dreams. If a recruiter or thought leader discovers your blog — and all of your big ideas — you may be offered an opportunity, even without any experience. Consider creating a Twitter account and posting related Facebook posts in tandem to built a professional network to back up your passion, especially in lieu of any actual experience.

How to Use Social Media for Recruitment: Demonstrate Passion for Your FieldThis is a very effective tactic for anyone looking at a job — even if you currently work in the field. By starting a blog or actively tweeting your personal thoughts about developing news, trends, or issues in your field, you can develop a portfolio that demonstrates your passion for your field. When applying for a new job, or if hoping to be recruited, this portfolio will speak louder than your resume — and even your references — about the knowledge you can bring to the table at a new position.

Be sure that if you decide to start a blog or use Twitter or Facebook to develop a professional voice to share your passion in your field, that this is the only voice on these social networks. This may mean setting up a Facebook page instead of using your Facebook profile, or creating a separate Twitter account or blog apart from your personal one. As mentioned in other posts part of this series, you don’t want recruiters stumbling upon questionable content that is part of your private, personal life.