Ever notice how you may have 500 or more friends on Facebook, but you consistently only see updates on your Facebook wall from the same 15-20 people? This is because Facebook has determined via an algorithm called EdgeRank that the other 480 friends are not producing content on Facebook that provides enough interaction, or is timely enough. In other words, Facebook thinks most of your friends are boring. So how can you make sure your Facebook updates and other posts get seen by all your friends, without winding up in their snooze list? Here are some tips to make you get noticed on Facebook.
First, you’ll need to understand how Facebook’s EdgeRank works. TechCrunch previously uncovered the EdgeRank algorithm, which explained that an Edge is an object on Facebook that users interact with. EdgeRank is method that determines which objects other Facebook users see. The Daily Beast cracked the code of this algorithm, and found some basic rules to our interactions on Facebook. For example, there is a bias against Facebook newbies. No matter how often and loud you scream and shout, newcomers on Facebook have a more difficult time being seen by their new, more well-established Facebook friends. We already knew that we weren’t seeing all of the updates from our friends in our Recent News, but The Daily Beast also discovered a few other interesting twists to EdgeRank that will help get you noticed.
One of the things that will help get you noticed on Facebook contradicts popular belief. While “stalking” your friends won’t get their attention in the form of showing up in their news stream, the more frequently your friends check you out on Facebook, the likely your news will appear in all friends’ streams on Facebook. The more other people click on links you post and view your photos, the more often your updates and other “Edges” will show up in all of your friends’ news feeds on Facebook – including those who aren’t stalking you.
Another thing The Daily Beast discovered was that posting links more often than just status updates can help increase how often others notice you on Facebook. This may because links and other objects that can drive “user engagement” increase the time people spend on Facebook, meaning that if you focus on sharing links and other interesting stuff, Facebook has more incentive to promote you in your friends’ news feeds – and get you noticed. That said, photos and videos drive even more engagement to links because this type of activity actually keeps users on Facebook, making you even more valuable to Facebook. As a result, Facebook is likely to promote you even more often on friends’ news feeds on Facebook. These are all components of one of the factors that are determined by the EdgeRank algorithm, the Level of Interaction.
Affinity to another user and Timeliness of a Facebook “edge”, or object, also determine what is seen in another users’ newsfeed. If you want to be noticed by other users, you will need to interact with them both ways. You can see another user more by interacting with their content – but they will only see you if they interact with your updates, photos, and links. Of course, you can grab your Facebook friends’ attention by first giving them attention, and then constantly reciprocating. One way to get on someone’s radar is to simply comment on things they post, which often reminds them to come visit your profile. Additionally, if you want to be noticed, you’ll want to always have something new on Facebook. Older items will get pushed to the bottom, especially if there has been little interaction from other users with the post, link, or photo. You may want to gauge what time of day yields the highest engagement to help get you more noticed on Facebook.
The Daily Beast notes that the composition of your Facebook network can also impact how much you are noticed on Facebook. You may want to seek out a few Facebook friends that have large networks to help increase your visibility — just as long as you are interacting with them, and vice versa, of course.