With social media, you can tweet about your friend’s birthday, share pictures from the party on Flickr, and microblog afterthoughts on Facebook. But how do you pull all of this multimedia into one streamlined story about your friend’s birthday? With Storify, you can tell stories using social media such as tweets, photos, and videos by searching multiple social networks in one place, and then dragging individual elements into a story that can be shared with friends and family. You can let your social media tell the story, or add your own text for more context. This seems ideal for events, like weddings, concerts, or conferences, where there’s a great deal of social media generated.
Putting together a story told with elements of social media that are created by others that shared an experience with you makes it easy to share this experience with others, especially as a blog post. When you create a blog post from scratch, it can take a lot of time — especially if you have to cut and paste text, download, and then re-upload photos, copy links to original sources, and then attempt to format all of these elements. With Storify, you just have to drag and drop each element, and Storify even lets you notify any quoted sources to help you share your story (which can help get the word out about it). If you want to use your Storify story as a blog post, it’s easy to embed Storify in your blog post (just like you would a YouTube video) if you have a self-hosted WordPress blog, Tumblr, or Posterous blog. If you don’t want to use Storify within your own blog, you can just point your friends and followers to your own Storify page, which is at http://storify.com/your_username.
Storify is ideal not only for compiling the development and reactions to news and shared experiences through various multimedia, but also for curating content related to a single event or moment in time. If a reader of your Storify re-tweets an element from your story or interacts with it, you get attribution as the curator. This means you could become an “expert” of your niche if you follow certain events closely and compile the most meaningful multimedia into a Storify story.
One area of concern is whether using social media postings from other people in a Storify story is okay. How do the various people who take photos or shoot video get attribution for their work? This doesn’t appear to be sorted out just yet, so in the meantime, you might want to think about ways you can credit the people you borrow from, just like you would if you were citing a source.